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Under Armour: Lisa Collier named Chief Product Officer

Apr 23, 2020 United States
Under Armour: Lisa Collier named Chief Product Officer
The Baltimore-based brand has announced Lisa Collier as Chief Product Officer. Lisa has more than 30 years across global brand leadership, product development, supply chain and merchandising
"Lisa is an exciting addition to our leadership team", commented Under Armour President and Chief Executive Officer Patrik Frisk, adding: "Her strength as a retail leader will be invaluable as we continue to execute against our long-term strategies and work to deliver performance solutions you never knew you needed and can't imagine living without."

Collier joins Under Armour after leading NYDJ (Not Your Daughter's Jeans) as President and CEO from 2016 through 2019. Prior to joining NYDJ, she held numerous positions over her 13-year career with Levi's Strauss & Co., including SVP, Product Development and Innovation, EVP, President Dockers, and Chief Transformation Officer. Earlier in her career, Collier held positions at Tarrant Apparel Group, The Limited and Hess's Department Stores. She is a graduate of the Art Institute of Pittsburgh.

"I look forward to joining Under Armour and working with a world-class team that will continue to advance the brand's legacy to create innovative and stylish products that help consumers meet their fitness goals," said Lisa Collier. "The brand has demonstrated commitment to evolution and growth, and from day one I will utilize the knowledge and experience gained over the course of my career to ensure the success of Under Armour's mission", she concluded.

Collier will have oversight of the company's category management model, product, merchandising and design functions. She will succeed Kevin Eskridge, who resigned as Chief Product Officer and will depart the company in August. Collier will work closely with Eskridge to ensure a smooth transition.

Image credits: SGB Media

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