Good momentum for fitness at home
The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. According to the NPD Group, in the seven weeks between the 15th of March and the 2nd of May, US home fitness equipment sales grew by 175%
Growth occurred across numerous categories including cardiovascular machines (+225%); yoga equipment (+209%); small strength training products like rubber tubing (+209%); and equipment to aid in mobility, such as inversion tables and Pilates reformers (over 350%).
The need to create moments for health-at-home was at an all-time high during the opening weeks of the crisis in the US, as consumers found alternatives to closed gyms and fitness studios. It has not only been overall sales, but also average selling prices for the equipment that have increased during this seven-week period, up by 27%.
Image credits: Maddi Bazzocco on Unsplash
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