Puma
Better than expected month for athletic footwear
According to the NPD Group’s, US athletic footwear sales were better than expected in November, likely driven by the unprecedented promotional environment
Kering might be considering Puma’s sale
Luxury group Kering has appointed the financial services group Rothschild & Co. to handle the potential sale of Puma, the sportswear brand from the group’s portfolio
Puma lifts outlook for third time this year
The Germany-based sportswear giant announced another quarter exceeding expectations, with growth across all business segments. Guidance for the ful year is being uplifted again
Shoe Carnival testing Puma shops
Cliff Sifford, President and CEO of Shoe Carnival, revealed the retailer is testing Puma in-store shops in several locations to solidify its dominance of athletic footwear
How Puma is transforming soccer
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
Puma partners with Cramer
In early 2017, the sportswear giant launched a loyalty program to recruit Puma soccer players. Now, to mark the launch of the program they joined with experience agency Cramer to reimagine what shoe packaging could be
New sneaker culture exhibition at the Bata Shoe Museum
Out of the Box: The Rise of Sneaker Culture is an exhibition focusing on the history of sneaker culture from the 19th century until the present day and displays over 120 models-
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