World Footwear

Companies

Puma signs sponsorship deal with WMBA

Jul 30, 2018 United States
Puma signs sponsorship deal with WMBA
After 20 years of absence from the basketball scene, Puma is back and ready to challenge the dominating brands in the field: Nike, adidas and Under Armour
On the 27th of July the WNBA (Women's National Basketball Association (Women's National Basketball Association) announced a partnership with the lifestyle brand. The deal is Puma’s first with a professional sports league and will allow the brand to have a league-wide sponsorship for footwear. And, as official sponsor, Puma will be able to use the league’s trademarks and show WNBA players in the brand’s official uniforms.

The partnership made its debut during the WNBA All-Star Weekend that took place in Minneapolis last Saturday (July 28th) and saw Dallas Wings guard Skylar Diggins-Smith wearing the brand-new Puma Clyde Court Disrupt, the first basketball sneakers Puma has launched in a long time. Commenting on the collaboration, Diggins-Smith commented: “Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners. I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”

Moreover, the brand has recently named American rapper Jay-Z creative director of its basketball operations and, other than the whole WNBA league, it has managed to sign several individual endorsement deals with NBA players including Deandre Ayton, Marvin Bagley III and Terry Rozier.

Overall, this seems to indicate that Puma is trying to make its way back into the basketball world and might be soon ready to compete with the brands currently dominating the scene.


Related Events

  • Mar
    2
    Mar 2-Mar 5, 2024 | Portland, United States

    The Northwest Market

  • Mar
    3
    Mar 3-Mar 5, 2024 | Chicago, United States

    Chicago Collective Women's Edition

  • Mar
    11
    Mar 11-Mar 13, 2024 | Los Angeles, United States

    Brand Assembly Los Angeles

  • Mar
    13
    Mar 13-Mar 15, 2024 | Las vegas, United States

    The Travel Goods Show

Related Organizations

  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States
  • ALCA - American Leather Chemists Association

    ALCA - American Leather Chemists Association

    United States
  • Council of Fashion Designers of America, Inc.

    Council of Fashion Designers of America, Inc.

    United States
  • PLC - Pensole Lewis College of Business & Design

    PLC - Pensole Lewis College of Business & Design

    United States