World Footwear


Puma signs sponsorship deal with WMBA

Jul 30, 2018 / United States
After 20 years of absence from the basketball scene, Puma is back and ready to challenge the dominating brands in the field: Nike, adidas and Under Armour

Kering to offer Puma shares to investors

Jan 18, 2018 / France
The Paris-based luxury group will offer its shareholders the option of receiving shares in sports brand Puma in place of cash dividends

Better than expected month for athletic footwear

Dec 14, 2017 / United States
According to the NPD Group’s, US athletic footwear sales were better than expected in November, likely driven by the unprecedented promotional environment

Kering might be considering Puma’s sale

Nov 9, 2017 / United States
Luxury group Kering has appointed the financial services group Rothschild & Co. to handle the potential sale of Puma, the sportswear brand from the group’s portfolio

Puma lifts outlook for third time this year

Oct 25, 2017 / Germany
The Germany-based sportswear giant announced another quarter exceeding expectations, with growth across all business segments. Guidance for the ful year is being uplifted again

Shoe Carnival testing Puma shops

Sep 29, 2017 / United States
Cliff Sifford, President and CEO of Shoe Carnival, revealed the retailer is testing Puma in-store shops in several locations to solidify its dominance of athletic footwear

Puma raises guidance

Jul 19, 2017 / Germany
The Germany-based sporstwear giant has updated its guidance for the full year after announcing its second-quarter results

Puma invests in Canada

Jul 10, 2017 / Canada
The sportswear brand announced a reorganization of its Canadian business and a further investment into that market. The brand plans to centralize operations in a more efficient approach

How Puma is transforming soccer

Jun 23, 2017 / World
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot

Rihanna & Puma: a profitable partnership

Jun 6, 2017 / World
Partnerships between brands and celebrities have proven to be very profitable. Puma increased its results due to a partnership with Rihanna

Puma raises guidance for the year

Apr 13, 2017 / Germany
While publishing the preliminary results for the first quarter the Germany-based company raised its guidance for the full-year 2017

Puma partners with Cramer

Apr 6, 2017 / United States
In early 2017, the sportswear giant launched a loyalty program to recruit Puma soccer players. Now, to mark the launch of the program they joined with experience agency Cramer to reimagine what shoe packaging could be

Puma with robust quarter

Nov 14, 2016 / Germany
The Germany-based company announced an impressive set of results with double digits’ sales growth for the quarter. Net earnings nearly doubled (98%)

New sneaker culture exhibition at the Bata Shoe Museum

May 8, 2014 / Canada
Out of the Box: The Rise of Sneaker Culture is an exhibition focusing on the history of sneaker culture from the 19th century until the present day and displays over 120 models
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