After 20 years of absence from the basketball scene, Puma is back and ready to challenge the dominating brands in the field: Nike, adidas and Under Armour
According to the NPD Group’s, US athletic footwear sales were better than expected in November, likely driven by the unprecedented promotional environment
Luxury group Kering has appointed the financial services group Rothschild & Co. to handle the potential sale of Puma, the sportswear brand from the group’s portfolio
The Germany-based sportswear giant announced another quarter exceeding expectations, with growth across all business segments. Guidance for the ful year is being uplifted again
Cliff Sifford, President and CEO of Shoe Carnival, revealed the retailer is testing Puma in-store shops in several locations to solidify its dominance of athletic footwear
The sportswear brand announced a reorganization of its Canadian business and a further investment into that market. The brand plans to centralize operations in a more efficient approach
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
In early 2017, the sportswear giant launched a loyalty program to recruit Puma soccer players. Now, to mark the launch of the program they joined with experience agency Cramer to reimagine what shoe packaging could be
Out of the Box: The Rise of Sneaker Culture is an exhibition focusing on the history of sneaker culture from the 19th century until the present day and displays over 120 models