Partnerships
Prada teams up with Cass on sneaker collab
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables
Clarks ventures into the metaverse
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon
Foot Locker and adidas sign enhanced partnership
Built around product innovation, elevated experiences and deeper consumer connectivity, the partnership establishes Foot Locker as the lead partner for adidas in the basketball category
Asics and StepN launch co-branded NFT sneakers
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace
Kering and the French Ministry of Labour join forces for integration
The group and the French Ministry of Labour, Employment and Integration signed a charter for supporting young people, vulnerable individuals and people with disabilities in the job market
Nike and Rtfkt studio release first digital sneakers
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
Farfetch invests up to 200 million US dollars in Neiman Marcus
The luxury e-commerce platform has announced a global strategic partnership with the US-based omnichannel luxury retailer Neiman Marcus Group (NMG)
FDRA launches Footwear Trade Show Alliance
The Footwear Distributors & Retailers of America has announced the launch of the initiative Footwear Trade Show Council to foster collaborative and aligned practices within the industry
DHL partners up with South-African footwear brand Veldskoen
The logistics giant and the footwear brand have come together to launch a handcrafted limited edition of 365 pairs, dubbed ‘Dear’ Everyone’, to celebrate everyone and every one
DSW to invest 2 million USD into footwear factory in the US
Designer Brands, the parent of shoe retailer DSW, will partner up with Pensole College, ran by the footwear designer Dr. D’Wayne Edwards, to advance its diversity, equity and inclusion strategy. Thus, it will invest into the first black-owned factory in the US
ABG strengthens partnership with Foot Locker to expand Reebok in the US
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US
Leather Naturally (LN) and Leather Working Group (LWG) join forces
The two leather industry non-profits have announced a reciprocal membership agreement. They will collaborate more closely to help consumers overcoming certain misconceptions about leather
Asics partners up with virtual training platform
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals
Puma launches Minecraft collection
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
Prada and adidas head into the metaverse
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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