Partnerships
Hoka unveils global marketing campaign
The division of Deckers Brands launched the global platform Fly Human Fly to invite runners of all abilities to experience running as an experience of joy, optimist and limitless possibilities
Gap and Athleta invest in the footwear and apparel start-up Saysh
The San Francisco-based apparel retailer invested 1 million USD in the footwear brand founded by the Olympic medallist Allyson Felix and her brother and business partner Wes Felix
Maria Maleta launches line with ELLEONOR
The Portuguese leather bags brand teamed up with the artist Leonor Cunha to launch a colourful and irreverent collection that celebrates the female friendship
Nigeria's leather industry to generate 1 billion USD by 2025
The figure was reminded by Sinmi Olayebi, Programme Lead at My World of Bags, following the recent conclusion of the Kafawa Training Programme, implemented to help drive growth for the leather sector
Allbirds expands distribution to Nordstrom
Nordstrom customers can now shop men's and women's Allbirds styles at 14 select stores.Later this year, Allbirds will expand their selection, which will be available to shop on Nordstrom.com, at Center Stage in New York City and in more Nordstrom stores
Dr. Martens launches trial resale scheme
The British footwear brand announced that it will partner up with Depop, a European online second-hand marketplace, in a trial programme to sell repaired and refurbished shoes
Vivobarefoot partners with kids wear rental service Bundlee
The sustainable footwear brand established an exclusive partnership with Bundlee, a UK based-rental platform for children’s clothing, which is for the first time expanding into footwear
Reebok teams up with Zappos to launch adaptative footwear line
The Reebok Fit to Fit collection provides styles that include features that help people with disabilities to gain more independence. The goal is to enhance everyone’s quality of life
Prada teams up with Cass on sneaker collab
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables
Clarks ventures into the metaverse
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon
Foot Locker and adidas sign enhanced partnership
Built around product innovation, elevated experiences and deeper consumer connectivity, the partnership establishes Foot Locker as the lead partner for adidas in the basketball category
Asics and StepN launch co-branded NFT sneakers
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace
Kering and the French Ministry of Labour join forces for integration
The group and the French Ministry of Labour, Employment and Integration signed a charter for supporting young people, vulnerable individuals and people with disabilities in the job market
Nike and Rtfkt studio release first digital sneakers
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
Farfetch invests up to 200 million US dollars in Neiman Marcus
The luxury e-commerce platform has announced a global strategic partnership with the US-based omnichannel luxury retailer Neiman Marcus Group (NMG)-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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