World Footwear


Jimmy Choo and Timberland team up on NYC-inspired collection

Dec 9, 2022 United States
Jimmy Choo and Timberland team up on NYC-inspired collection
Two years after their first partnership, the two brands have returned with a capsule collection inspired by NYC, created with the collaboration of the Bronx-born designer/artist Shanel Campbell
The footwear brands were introduced to Shanel Campbell, a Parsons graduate whose work explores the Black experience in America, by Harlem's Fashion Row, a 15-year-old agency that assists underrepresented Black and Latinx designers. According to Jimmy Choo's creative director, Sandra Choi, this collaboration enabled adding a new dimension to Jimmy Choo's signature take of poised glamour that seeks to embody the essence of New York.

"Shanel infused the collection with her authentic New York creative lens, a true New Yorker living and breathing the heartbeat of this vibrant city. I love to mix it up by getting together with interesting creative minds, combining our DNA to create beautiful and surprising pieces. This collaboration celebrates urban glamour, the resilience and eclecticism of the city's dynamic community, a tribute to the ultimate New York City staple, Timberland boots", she commented.

For Campbell, not only "was an amazing experience collaborating with another woman in a creative director role", but also a source of inspiration for her future. "I'm super excited to see my fellow New Yorkers wearing this collection, I feed off the vibes and energy of the city. Without a doubt my main source of inspiration is the people of New York, from people riding on the city's transport system to the suits on Wall Street – they inform everything I create", she stated.

Centred around iconic Timberland silhouettes, the collection blends in the brand's outdoor and workwear aesthetic with bold and luxe elements associated with Jimmy Choo. The line is composed of of seven men's and women's styles, including two hot pink 6-inch puffer boots, two classic nubuck boots with a graffiti-inspired Jimmy Choo logo script, a black boot adorned with Swarovski crystals, a thigh-high black leather harness boot that has dual styling function, and a heeled version of the iconic Timberland 6-inch boot covered entirely in Swarovski crystals.

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