Companies

Havaianas with new distribution model in North America

Jun 25, 2025 Brazil

Alpargatas has entered into a supply chain and distribution agreement with the Eastman Group for its flip-flop brand in North America. This marks a shift from a direct operations to a distributor model

The parent company of Havaianas has announced that the Eastman Group will be solely responsible for distributing Havaianas’ products in the US and Canada, two relevant markets for the company’s internationalisation strategy.

Overall, this partnership will enable Alpargatas to improve its cost efficiency by streamlining its local structure and focusing on the brand. Meanwhile, the Eastman Group will handle the back office and support the expansion of the brand’s distribution network.

“Alpargatas will remain exclusively focused on brand building, whereas the logistics operation, sales and commercial, and back office will be performed by our strategic partner, leveraging on his current operational and commercial scale and his presence in sales strategic channels of Havaianas through his current portfolio of other brands”, reads the statement from the company.

The Eastman Group has operated in the US market since 1939 and has a strong presence in various footwear, apparel and lifestyle categories across the entire territory. It has distribution centres on both coasts and has established strong relationships with major retailers across various channels. It also has a brand portfolio of around 30 distributed or licensed brands.

The agreement does not foresee any initial cash outflow for any party, and it will initially be for a period of four years. “Throughout 2025, we will work together on the transition process so that the 2026 season will already be the first under the new model”, noted the Brazilian company.

Image Credits: sgbonline.com

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