Companies

Wolverine Worldwide announces partnership to grow Cat Footwear in the UK

Jan 10, 2025 United States

The US-based company has partnered with the British footwear distributor Chapters Brand Group to grow the Cat Footwear brand in the UK. Wolverine is the global footwear licensee for the brand

Chapters Brand Group will be the exclusive distributor of Cat-licensed footwear products to retailers across the UK, as Wolverine Worldwide looks to expand its in-store and online presence for “durable, stylish footwear inspired by Caterpillar Inc.’s industrial heritage”.

Since joining forces earlier this year, the distributor has already secured distribution for Cat-licensed products in UK retailers such as Tower, Urban Outfitters, and over forty independent stores. Further discussions with other major retailers are “ongoing”, it was reported.

“I am personally delighted to be working with the Cat brand, as they are one of the best, well-known brands in the world. It is uniquely special to me, as my father was international sales director, back in the 90s heyday”, said Antony Nathan, brand director of Chapters Brand Group.

Founded in June 2023, the group’s origins date back to 2007 when father and son Malcolm and Antony Nathan founded 33 Joints, a footwear distribution company. Offering strategic planning, design, sourcing, marketing, distribution and bespoke product creation, Chapters has since added to its portfolio well-known brands such as Rockport and Norda.

Image Credits: comerciolimited

United Kingdom United States Distribution Footwear License Partnerships Wolverine Worldwide, Inc.