Companies
Different color shoes, the new trend
Having unmatching shoes is one of the trends in 2017, that will affect footwear and generate positive opportunities for producers
Why shoe design is still critical
Though there are many ways footwear producers can add value to footwear, design still plays a key role in consumer decisions
How to get footwear consumers attention
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention
Social media and e-commerce are mandatory for SMEs
Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style
The first gaming shoes
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers
Nike might start selling directly on Amazon
Nike might be on the verge of reaching a deal to sell directly on Amazon.com, according to a report from Goldman Sachs, hovering competition for brick-and-mortar sporting goods retailers
Footwear stores should focus on the customer's experience
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help
Farfetch to enter the Chinese market in force
The online luxury fashion retailer Farfetch has raised close to 400 million US dollars from a deal with one of China's biggest e-commerce companies. This partnership will create a premier platform for luxury e-retail across China
How Puma is transforming soccer
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
How Havaianas became a valuable and global brand
Havaianas, a Brazilian footwear company, can be an inspiration for many footwear entrepreneurs who are looking out for ideas and opportunities to be successful in their business
Footwear innovation: Light-up shoes
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers
Shoes that help refugees
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees
Men are buying more shoes
Men are the new footwear fans, who are constantly looking for footwear that will match and improve their style
Net income down by 6% at Foot Locker
Despite recording one of its most profitable quarters ever, the US-based company presented declining net income for the period. Foot Locker is confident that the market's appetite for athletic footwear will help them to get back to full growth
Bangladesh’s new policy to boost exports
The local authorities seem to be focusing on new policies to reinforce the leather goods and footwear manufacturers capacity and in that way boost exports-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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La Conceria
Shoes Report
Fotoshoe
Shoe Intelligence