World Footwear Reports
Is your store or brand ready for customers after COVID-19?
In the new normality of the post-COVID-19 the retailers' activities to promoting safety, protection and health measures for employees, customers and suppliers becomes key. Brand managers also have to think about several topics not to miss important opportunities for their businesses. Do you want to know more?
How to Communicate Sustainability?
Consumers are increasingly aware of the environmental issues and are become demanding regarding the products they buy. Are companies thinking about sustainability? And are companies communicating what they are doing?
Coronavirus driven lockdowns return to the US
Some US states such as California and Oregon are bringing back orders to lockdown as new cases of people infected with coronavirus continue to climb. Consumers in badly hit areas might not feel comfortable to visit stores
Is your company aware of the importance of Certification?
In a global scenario of rapid and permanent evolution, the positive impact that Standards can have in supporting growth, competitiveness and innovation, irrespective of the nature or size of the organisation, is unavoidable
Checklist to work with Influencers: are you ticking all the boxes?
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers
How to choose the right influencer?
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment
Influence Marketing: What strategy to employ?
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile
Are you familiar with Influence Marketing?
Do you know Influence Marketing can be a business strategy? Would it be suitable for your company? Today we bring you a new study by the World Footwear which focus on the bits and pieces of Influence Marketing
Cooperation is the new trend
The recovery phase that almost every business is about to face requires a rethinking of their business model, but it also provides an opportunity to make a real change in the way businesses are conducted. Cooperation can be the key in many fields
Buy Less, Buy Better
While we have been encouraged to stop overconsumption for many years now, this pandemic may have created the perfect opportunity for this shift in consumer behaviour to happen. What business tips arise from here?
Retail Re-opening: Impacts on the Global Supply Chain
As the world became global the advantages of access to resources, reducing costs, increasing efficiency and universal reach are undeniable. Nevertheless, in a globalized economy not only gains but also risks spread rapidly
Retail Re-opening: Digital Presence
Digital presence and all that relates to online has been a main trend in the last few years. The shift from in-store to online shopping was boosted during the COVID-19 crisis and it seems to be here to stay
Is your store ready for customers after COVID-19?
As stores start to re-open and we all get used to a new normality, the retailers' activities concerning promoting safety, protection and health measures for employees, customers and suppliers become key
Retail Re-opening: New Shopping Experience
Fashion retailers are facing new challenges over the shopping experience. After reopening, it is likely that customers will not be as willing to touch the products they are buying as they were before or feel safe trying on clothes and shoes in fitting rooms
Trends in athletic footwear
Many countries are still under some sort of restrictions that includes the practice of most collective sports and the use of indoor gyms. What is the expected impact in athletic footwear sales?-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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ARS ARPEL
Revista del Calzado
Fotoshoe
Shoe Intelligence