Prada
Roberto Massardi is Prada's new Chief Business Development Officer
The Italian luxury brand appointed Roberto Massardi as chief business development officer in May. Mr. Massardi will be responsible for the strategic development of the group
Prada teams up with Cass on sneaker collab
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables
Prada and adidas head into the metaverse
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
Prada confirms robust growth in 2021
In a preliminary update, the luxury group has announced that sales bounced back above pre-pandemic levels. Revenue for the full year of 2021 reached 3.36 billion euros
New chapter on Prada and adidas collaboration
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
Prada: improvement in retail sales in the second half of 2020
The luxury group has reported progressive improvement in retail sales fuelled by growth in local consumption in the second half of 2020 (all geographies). December Retail trend were above 2019 level, despite a second wave of lockdown, particularly in Europe. Prada also noted a sharp acceleration in online sales
Prada: 24% drop in revenue and 200% growth in the online business
Total net sales for the twelve months ended on the 31st of December 2020 totaled 2.39 billion euros, down by 23.6% at constant exchange rates (down by 24.9% at current exchange rates) compared with approximately 3.18 billion euros in 2019
Gucci, Burberry, Prada, Dior and Moncler win the Altagamma Digital Awards 2020
The fourth edition of Altagamma Digital Awards revealed the winners. The distinction is given to Personal Luxury brands that standout for their digital leadership. The 2020 edition was organised in partnership with the National Chamber of Italian Fashion
Prada reports sales in China far exceeding 2019 levels
Sales by the Italian luxury goods group have rebounded strongly in China since the stores reopened and, to date, have recorded higher levels than last year, as reported to Reuters by Prada's Chief Executive Officer, Patrizio Bertelli
Prada: sales impacted by the lockdowns
With falling sales across all geographies and after 40% of stores being closed globally from February to May 2020, Patrizio Bertelli, Prada Group CEO said he is confident in growth for the second half of the year
Prada for adidas limited edition
Prada and adidas unveil the first release of their partnership: the Prada Superstar sneaker and the Prada Bowling bag for adidas on sale as a duo from the 4th of December onwards
London Design Museum to feature sneakers and Prada
The London-based museum announced its forthcoming exhibition programme for 2020. Sneakers and Prada amongst the scheduled exhibitions
Prada with first sustainability linked loan of the luxury goods industry
The Italy-based luxury fashion house signed with Crédit Agricole Group the first Sustainability Linked Loan of the luxury goods industry-
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