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Farfetch and Condé Nast announce partnership

Jun 20, 2017 World
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
Farfetch, a leading global platform for the fashion industry, and Condé Nast, a leading content provider, announced a strategic partnership to connect Condé Nast's global editorial portfolio with Farfetch's e-commerce, technology and logistics platform.

As part of the partnership, will discontinue operations, and effective immediately will redirect to Condé Nast and Farfetch will partner to create a content-to-commerce shopping experience, which will include a seamless technology connection to easily enable Farfetch product integration into Condé Nast's content; shopping guides created by Condé Nast publications, highlighting products from Farfetch; and distribution of shoppable content across Condé Nast digital and social platforms. In addition, the wide ranging partnership will see Condé Nast and Farfetch collaborate on defining and rolling out innovative content and commerce experiences for today's consumer.

Condé Nast's global portfolio of titles (Vogue, GQ, Glamour, Vanity Fair and Allure, among others) in 29 markets and across multiple platforms, has an audience of over 340 million readers. Farfetch sources items from more than 200 brands directly and from over 500 luxury boutiques worldwide and offers customers 9 language options and same day delivery in 12 cities. The partnership will offer readers the unique ability to browse and shop Condé Nast's inspirational editorial content on a global scale, further commercializing the editorial portfolio. It will begin with Vogue and GQ in the US, with plans for further expansion.

Condé Nast International Chairman and Chief Executive, will join Farfetch's Board of Directors as part of the partnership.

Connecting consumers with outstanding content through a new shopping experience

José Neves, Founder and CEO of Farfetch, commented: "We have long felt that inspirational content is a natural part of any luxury shopping experience. In the same way as we empower the fashion industry and connect consumers with the world's best brands and boutiques, we want to connect them with outstanding content. This global partnership with Condé Nast will significantly augment the retail experience for our customers, and we see it as a natural step in Farfetch's approach to commerce and our strategic vision to connect those who create fashion, curate fashion and develop fashion content."