World Footwear

Germany

Puma reiterates full year outlook

Oct 28, 2022 / Germany
On the back of yet another quarterly sales record, the German-based sportswear giant confirmed its outlook for 2022, despite signalling the continued volatility in the market

Zalando launches first adaptative collections

Oct 27, 2022 / Germany
The German e-tailer is entering the adaptative fashion market, hoping to reach a largely untapped public, as "finding fashionable adaptive clothing still represents a challenge for disabled people"

adidas terminates Yeezy partnership

Oct 27, 2022 / Germany
Under growing pressure to cut ties with the Yeezy founder, Ye, due to a series of antisemitic statements, the sportswear giant has terminated the Yeezy partnership

adidas lowers again full year outlook

Oct 26, 2022 / Germany
The company, which announced preliminary results for the third quarter, cut once again its 2022 guidance in light of a drop in Greater China traffic and inventory build-up in Western markets

Puma releases sneaker infused with nitrogen foam

Oct 18, 2022 / Germany
The German-based company has launched Extent, a sneaker inspired by the brand's archive of 2000s long-distance running shoes whose midsole features an innovative nitrogen-infused foam

Zalando and Nike strengthen long-term partnership

Oct 6, 2022 / Germany
The German-based online retailer announced a new step in its strategic partnership with Nike with the introduction of a new membership programme in ten European countries

Birkenstock invests 110 million euros in new shoe factory

Sep 15, 2022 / Germany
The German brand revealed that the investment of around 110 million euros in the new site in Pasewalk, Northeast Germany, is "by far" the largest individual one in the company's history

adidas CEO to unexpectedly step down in 2023

Sep 7, 2022 / Germany
The German-based sportswear giant announced that CEO Kasper Rorsted will step down next year, before his contract is due to run out, and that it is already searching for a successor

Puma to host sustainable fashion conference in London

Aug 23, 2022 / United Kingdom
The sports giant aims to discuss solutions for some of the fashion industry’s most pressing sustainability challenges such as waste, materials and climate change at a global event in September. Conference of the People will take place in London

Zalando confirms full year outlook

Aug 12, 2022 / Germany
As it continues to grow its customer base amidst a challenging macroeconomic environment, the Germany-based online retailer reported expecting to return to growth in the second half of 2022

adidas sales increase

Aug 10, 2022 / Germany
The sportswear company reported a small revenue increase in the second quarter of 2022, driven by the strong momentum in Western markets, whereas it continues to struggle in Greater China

Puma reports highest quarterly sales ever

Jul 29, 2022 / Germany
Revenue of the sportswear giant exceeded 2 billion euros in the second quarter of 2022. Sales grew in all regions except in Greater China due to COVID-19-related lockdown measures

Germany Retail: war and inflation raise concerns for retail

Premium ContentJul 1, 2022 / World Footwear Reports
Despite the lifting of COVID-19 restrictions in February, the declining trend of the TCF (Textile, Clothing, and Footwear) Retail Sales Index is clear and is aligned with the plunge in consumer confidence. The war in Ukraine and the high inflation are playing a major role in the severe blow inflicted on both consumers’ and retailers’ confidence. Meanwhile, footwear consumer prices have slightly increased in March, and it is foreseeable that companies continue passing on higher costs to consumers in the near future

Zalando cuts outlook as macroeconomic conditions worsen

Jun 24, 2022 / Germany
The online retailer revised its guidance for fiscal 2022 due to the deterioration of macroeconomic conditions over the second quarter. EU consumer confidence index decreased further in June

Zalando acquires majority stake in Highsnobiety

Jun 21, 2022 / Germany
With the transaction, multi-media global brand Highsnobiety will retain its editorial independence, with creative agency work remaining fully autonomous and management structure unchanged. Founder and CEO, David Fischer retains a minority stake in the business
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