World Footwear

Germany

Neonyt and FASHN ROOMS join forces in Düsseldorf

Feb 6, 2023 / Germany
The two independent trade shows, which took place from the 28th to the 30th of January in Düsseldorf, launched the first-ever joint conference format on fashion and sustainability

Puma named Global Top Employer in 2023

Jan 27, 2023 / Germany
The German-based sports company has been named global Top Employer 2023 by the Top Employers Institute, receiving also the award for four regions and twenty-two countries

Slower footfall at Premium and Seek trade fairs

Jan 25, 2023 / Germany
Brands exhibiting at the Berlin trade shows from the 17th to the 19th of January were pleased with the turnout but still noted that the German market is not living its best moment

Puma launches shopping app with virtual try-on feature in the UK

Dec 14, 2022 / Germany
After a successful rollout in North America, the Germany-based company launched the new shopping app equipped with a virtual try-on feature in the UK

Yeezy's partnership termination might impact adidas full year earnings

Nov 17, 2022 / Germany
The German-based giant reduced again its yearly outlook due to the termination of the Yeezy partnership last month over hate speech by its creator, Kanye West, who now goes by Ye

Gulden officially appointed adidas new CEO

Nov 9, 2022 / Germany
The German-based company appointed the ex-Chief of Puma, Bjørn Gulden, to the role of Chief Executive Officer, effective from the 1st of January 2023

Zalando focuses on profitability

Nov 8, 2022 / Germany
The e-tailer posted growth in the third quarter of 2022 amid a challenging macro-environment, underlining its focus on improving profitability. Active customers base exceeded 50 million this year

Puma appoints Arne Freundt as new CEO

Nov 7, 2022 / Germany
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract

Germany Retail: after a surprising summer, retail might not be able to withhold the impacts of recession

Premium ContentNov 1, 2022 / World Footwear Reports
The analysis of both TCF (Textile, Clothing, & Footwear) Retail Index and footwear imports show that German consumers chose “to enjoy the present before it is too late”. In July, retail trade was still healthy enough to accommodate the price increases caused, first, by the impact of the pandemic on the global supply, and then, by the skyrocketing of energy prices following the Ukraine crisis, not to mention the high inflation. However, given the free fall of consumers’ and retailers’ confidence observed since March, additional uncertainties are expected to arise throughout Autumn. Furthermore, despite all gains observed in the recent past, the online seems to be losing some track, and the macroeconomic environment will not be an ally during the second half of 2022

Puma reiterates full year outlook

Oct 28, 2022 / Germany
On the back of yet another quarterly sales record, the German-based sportswear giant confirmed its outlook for 2022, despite signalling the continued volatility in the market

Zalando launches first adaptative collections

Oct 27, 2022 / Germany
The German e-tailer is entering the adaptative fashion market, hoping to reach a largely untapped public, as "finding fashionable adaptive clothing still represents a challenge for disabled people"

adidas terminates Yeezy partnership

Oct 27, 2022 / Germany
Under growing pressure to cut ties with the Yeezy founder, Ye, due to a series of antisemitic statements, the sportswear giant has terminated the Yeezy partnership

adidas lowers again full year outlook

Oct 26, 2022 / Germany
The company, which announced preliminary results for the third quarter, cut once again its 2022 guidance in light of a drop in Greater China traffic and inventory build-up in Western markets

Puma releases sneaker infused with nitrogen foam

Oct 18, 2022 / Germany
The German-based company has launched Extent, a sneaker inspired by the brand's archive of 2000s long-distance running shoes whose midsole features an innovative nitrogen-infused foam

Zalando and Nike strengthen long-term partnership

Oct 6, 2022 / Germany
The German-based online retailer announced a new step in its strategic partnership with Nike with the introduction of a new membership programme in ten European countries
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