Germany
German online footwear sales declined by 16.6% in 2022
With consumer spending taking a hit due to the war in Ukraine, online sales fell by 8.8% in 2022, year-over-year. But the footwear sector was the most affected, says BEVH
Germany Retail: one swallow doesn’t make a summer
Despite the upturn in consumer confidence observed in the last quarter of 2022, there is still much concern among retailers. Footwear imports are following an upward trend since October, which could be read as a good sign concerning the health of retail, but German businesses are quite familiar with the sensitivity of their consumers to slight changes in overall economic conditions, and inflation is still expected to impact directly sales. Caution seems definitely to be the watchword at the start of 2023
Puma hits record full year sales
The company achieved record annual sales and EBIT in 2022. Still, it warned on the challenges ahead due to “a high degree of geopolitical, macroeconomic and commercial uncertainty”
Zalando to cut hundreds of jobs
The German-based online retailer announced that it will cut hundreds of jobs due to the increasingly challenging macroeconomic environment experienced after the COVID-19 pandemic
Frank Meyer joins PFAFF Industriesysteme und Maschinen as General Manager
The German company of automation engineering of sewing and heat-sealing processes has announced that Frank Meyer has joined PFAFF as General Manager
adidas launches new label
The company has announced the launch of its first new label in five decades, adidas Sportswear, "for everyday movements and occasions", which will be available from the 9th of February 2023
Neonyt and FASHN ROOMS join forces in Düsseldorf
The two independent trade shows, which took place from the 28th to the 30th of January in Düsseldorf, launched the first-ever joint conference format on fashion and sustainability
Puma named Global Top Employer in 2023
The German-based sports company has been named global Top Employer 2023 by the Top Employers Institute, receiving also the award for four regions and twenty-two countries
Slower footfall at Premium and Seek trade fairs
Brands exhibiting at the Berlin trade shows from the 17th to the 19th of January were pleased with the turnout but still noted that the German market is not living its best moment
Puma launches shopping app with virtual try-on feature in the UK
After a successful rollout in North America, the Germany-based company launched the new shopping app equipped with a virtual try-on feature in the UK
Yeezy's partnership termination might impact adidas full year earnings
The German-based giant reduced again its yearly outlook due to the termination of the Yeezy partnership last month over hate speech by its creator, Kanye West, who now goes by Ye
Gulden officially appointed adidas new CEO
The German-based company appointed the ex-Chief of Puma, Bjørn Gulden, to the role of Chief Executive Officer, effective from the 1st of January 2023
Zalando focuses on profitability
The e-tailer posted growth in the third quarter of 2022 amid a challenging macro-environment, underlining its focus on improving profitability. Active customers base exceeded 50 million this year
Puma appoints Arne Freundt as new CEO
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract
Germany Retail: after a surprising summer, retail might not be able to withhold the impacts of recession
The analysis of both TCF (Textile, Clothing, & Footwear) Retail Index and footwear imports show that German consumers chose “to enjoy the present before it is too late”. In July, retail trade was still healthy enough to accommodate the price increases caused, first, by the impact of the pandemic on the global supply, and then, by the skyrocketing of energy prices following the Ukraine crisis, not to mention the high inflation. However, given the free fall of consumers’ and retailers’ confidence observed since March, additional uncertainties are expected to arise throughout Autumn. Furthermore, despite all gains observed in the recent past, the online seems to be losing some track, and the macroeconomic environment will not be an ally during the second half of 2022-
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