Companies

Wolverine Worldwide's Work Group appoints new Chief Product Officer

Dec 6, 2024 United States

Mike Maloney, with two decades in the footwear industry, will lead product innovation, merchandising and marketing strategy for the Work Group's diverse brand portfolio, including Wolverine Worldwide

“Mike’s expertise will be instrumental in driving our Work Group vision forward, enabling us to maximize our portfolio approach through his expertise across merchandising, product innovation and strategy. Additionally, his consumer-first approach and experience in casual and athletic brands will advance our ability to grow in adjacent categories, most prominently lifestyle”, commented Tom Kennedy, President of the Work Group.

Wolverine Worldwide’s Work Group has announced the appointment of Mike Maloney as its new Chief Product Officer. Maloney will oversee product development, merchandise strategy and market expansion for the group’s diverse brand portfolio, which includes Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work and Hytest. He will be directly reporting to Kennedy.

With nearly two decades of experience in the footwear industry, Maloney has held key positions at leading companies such as Adidas, Under Armour, Columbia Sportswear and Designer Brands. His expertise spans merchandising, product development, design and marketing, providing a holistic perspective on product strategy.

Maloney expressed his enthusiasm for joining Wolverine Worldwide’s Work Group: “I am excited to join the team at Wolverine Worldwide during such a pivotal moment for the organisation. The direction we are taking in product innovation and brand strategy aligns seamlessly with my vision of creating footwear that truly enhances the lives of our consumers. I look forward to leveraging my extensive experience to elevate our Work Group brands”.

Image Credits: linkedin.com

United States Companies Footwear Management Merrell Wolverine Worldwide, Inc.