Companies

Wolverine Worldwide appoints Susie Kuhn to lead Active Group

Oct 31, 2024 United States

The US-based company has announced the appointment of industry veteran Susie Kuhn as President of its Active Group, which includes the Merrell, Saucony, and Chaco brands

With more than 25 years of global brand-building and retail experience in the footwear, apparel and retail industries, Kuhn will be responsible for leading brand strategies, executing consumer-focused go-to-market plans, and driving commercial performance for Wolverine Worldwide’s Active Group, which includes the Merrell, Saucony and Chaco brands. She will also oversee The Collective, the company’s recently created centre focused on empowering its brands with consumer insights, trends and innovation.

She joins the company from Foot Locker, where she was most recently President of Europe, the Middle East and Africa. Her career also includes senior roles at Nike, Converse and URBN. “We’re excited to welcome Susie to the team and are confident that her diverse, global experience working with leading brands – coupled with her collaborative, results-driven leadership style – will help drive our Active Group brands and the entire Company forward,” said Chris Hufnagel, President and CEO of Wolverine Worldwide, to whom she will report.

Kuhn expressed her gratitude for the opportunity to be a part of the company’s strategic turnaround. “The Merrell, Saucony, and Chaco brands are recognized and loved by consumers all around the world, and The Collective is an industry-leading resource that will help these brands forge even stronger connections with their consumers”, she added. “I look forward to building on the momentum that’s been created and accelerating these brands and the Company’s growth into the future”.

Image Credits: businesswire.com

United States Companies Footwear Management Merrell Saucony Wolverine Worldwide, Inc.