Gucci
Gucci is in the race for new materials
The Italian-based fashion brand is launching vegan versions of its New Ace and Rhyton sneakers made with an innovative raw material, alternative to leather. The material, called Demetra in reference to the Greek goddess of agriculture, is vegan and largely plant-based
Virtual Gucci bag sold by more than 4.000 US dollars
The item was sold on Roblox, a video game platform and it cannot be used outside it. The Gucci Dionysus bag is not interchangeable and was more expensive than an original similar physical bag
Kering with sales slowdown
Quarterly revenue at the French-based luxury group was down by 4.8% on a comparable basis to 4 billion euros, while sales at Gucci, the main segment of the Kering's revenue, contracted by 10.3% to 2.3 billion euros
Gucci joins Alibaba's luxury e-commerce site
One of the key brands of the Kering group's portfolio, will open two stores on Alibaba's online trading platform, in a move that underlines the importance of the Chinese market for luxury brands heavily affected by the coronavirus crisis
Gucci, Burberry, Prada, Dior and Moncler win the Altagamma Digital Awards 2020
The fourth edition of Altagamma Digital Awards revealed the winners. The distinction is given to Personal Luxury brands that standout for their digital leadership. The 2020 edition was organised in partnership with the National Chamber of Italian Fashion
Gucci rises up prices of handbags
Popular items of the brand, the Dionysus and the Zumi handbags, are now more expensive. Jefferoes International reports they now cost up to 9% more
Gucci's new strategy to connect with millennials
The Italian luxury brand of fashion and leather goods is opening 6 call centres. The aim of the strategy is to better interact with high-spending millennials engaging them with the brand-
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