Gucci joins Alibaba's luxury e-commerce site
One of the key brands of the Kering group's portfolio, will open two stores on Alibaba's online trading platform, in a move that underlines the importance of the Chinese market for luxury brands heavily affected by the coronavirus crisis
The first of the Gucci boutiques, marketing clothing and leather goods, has just been launched. The second online store will offer beauty products and will be launched in early 2021.
China is one of the few markets where sales of luxury brands have increased after the lifting the containment measures put in place to deal with the health crisis caused by COVID-19. According to consultancy Bain, Chinese customers are expected to account for 50% of sales in the luxury sector by 2025, compared with about 35% before the pandemic.
Image credits: Clem Onojeghuo on Unsplash
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