World Footwear


Footwear innovation: Light-up shoes

Jun 22, 2017 / World
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers

Shoes that help refugees

Jun 21, 2017 / World
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees

Men are buying more shoes

Jun 20, 2017 / World
Men are the new footwear fans, who are constantly looking for footwear that will match and improve their style

Farfetch and Condé Nast announce partnership

Jun 20, 2017 / World
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience

Ageing is leading to more demand for health-related footwear

Jun 16, 2017 / World
Expectancy of life continues to increase and footwear companies should adapt their production to meet the needs of the population

Why would consumers spend more money on shoes?

Jun 14, 2017 / World
In most developed countries, it’s easy to find cheap shoes and many stores have a wide variety of models at a cheap price. In Portugal, for example, it’s easy to get shoes for 15 US dollars

Is technology accelerating production and reducing labor?

Jun 14, 2017 / Innovation
We have been seeing multiple changes occurring in the footwear industry. Consumers are more demanding than ever and as a consequence, the need to adapt to changes is mandatory for companies in this industry

Are counterfeit products still an issue?

Jun 13, 2017 / World
For years counterfeit goods have been an issue for governments and big corporations. The footwear industry is one the most affected by it, especially if we think of athletic footwear

High-fashion brands focusing on sustainable shoes

Jun 12, 2017 / World
Sustainability is definitely a new chapter in the history of fashion and apparel, especially if we take into consideration how well-known and established companies operate

Instagram: the new marketplace for shoes

Jun 9, 2017 / World
Many footwear brands and producers are using social network Instagram to communicate with consumers and sell them products directly, without using intermediates. As a consequence profits can be higher

Why choosing a footwear niche can be profitable

Jun 8, 2017 / World
Deciding how to approach the market is critical for footwear companies, as it can impact its manufacturing process and its marketing strategies

Rihanna & Puma: a profitable partnership

Jun 6, 2017 / World
Partnerships between brands and celebrities have proven to be very profitable. Puma increased its results due to a partnership with Rihanna

4 alternatives to leather

Jun 5, 2017 / World
Leather is probably one of the most used materials in the footwear and the apparel industry. However, new materials are becoming popular

The shoes that glow at night

Jun 5, 2017 / World
adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?

Cork and footwear, a perfect mixture

Jun 2, 2017 / World
Cork is a clever option for footwear producers who wish to create something unique and environmental-friendly. It can also be a very profitable opportunity
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