World
Footwear innovation: Light-up shoes
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers
Shoes that help refugees
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees
Men are buying more shoes
Men are the new footwear fans, who are constantly looking for footwear that will match and improve their style
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
Ageing is leading to more demand for health-related footwear
Expectancy of life continues to increase and footwear companies should adapt their production to meet the needs of the population
Why would consumers spend more money on shoes?
In most developed countries, it’s easy to find cheap shoes and many stores have a wide variety of models at a cheap price. In Portugal, for example, it’s easy to get shoes for 15 US dollars
Is technology accelerating production and reducing labor?
We have been seeing multiple changes occurring in the footwear industry. Consumers are more demanding than ever and as a consequence, the need to adapt to changes is mandatory for companies in this industry
Are counterfeit products still an issue?
For years counterfeit goods have been an issue for governments and big corporations. The footwear industry is one the most affected by it, especially if we think of athletic footwear
High-fashion brands focusing on sustainable shoes
Sustainability is definitely a new chapter in the history of fashion and apparel, especially if we take into consideration how well-known and established companies operate
Instagram: the new marketplace for shoes
Many footwear brands and producers are using social network Instagram to communicate with consumers and sell them products directly, without using intermediates. As a consequence profits can be higher
Why choosing a footwear niche can be profitable
Deciding how to approach the market is critical for footwear companies, as it can impact its manufacturing process and its marketing strategies
4 alternatives to leather
Leather is probably one of the most used materials in the footwear and the apparel industry. However, new materials are becoming popular
The shoes that glow at night
adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?
Cork and footwear, a perfect mixture
Cork is a clever option for footwear producers who wish to create something unique and environmental-friendly. It can also be a very profitable opportunity-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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SERMA
La Conceria
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