World Footwear

Companies

Nike appoints new Chief Innovation Officer

Jun 11, 2025 United States
Nike appoints new Chief Innovation Officer
Following John Hoke’s announcement of his retirement, the US-based sportswear company promoted Tony Bignell, Vice President of running footwear, to Chief Innovation Officer
Bignell will report to Phil McCartney, Executive Vice President and Chief Innovation, Design and Product Officer. According to an internal memo obtained by Footwear News, he has already started transitioning into his new role in partnership with John Hoke, who is retiring after 33 years at Nike. He will stay on until October.

Having spent 20 years at the sportswear company, including nine years leading its footwear innovation team, the incoming Chief Innovation Officer has played a key role in developing Nike’s franchises, such as VaporMax and Joyride. He has also spearheaded a transformation of Nike’s running business.

In his new role, he will oversee innovation across brands, products, sports and platforms. His replacement as Vice President of Running and Footwear will be announced shortly.


Image Credits: tpbennett.com

Related Events

  • Jan
    4
    Jan 4-Jan 6, 2026 | Palm Beach, Florida, United States

    Trendz

  • Jan
    12
    Jan 12-Jan 14, 2026 | LA, United States

    LA Market Week

  • Jan
    12
    Jan 12-Jan 14, 2026 | Los Angeles, United States

    Brand Assembly Los Angeles

  • Jan
    13
    Jan 13-Jan 15, 2026 | San Diego; Las Vegas (summer edition), United States

    The IR Show

Related Organizations

  • BSTA - Boston Shoe Travelers Association

    BSTA - Boston Shoe Travelers Association

    United States
  • Fashion Design Office

    Fashion Design Office

    United States
  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States
  • PLC - Pensole Lewis College of Business & Design

    PLC - Pensole Lewis College of Business & Design

    United States