Companies

Nike and LEGO team up

Aug 29, 2024 United States

The US-based sportswear giant and the LEGO Group have announced a multi-year partnership to bring to life the many ways sport and creative play can help empower children worldwide

Starting next year, a range of co-branded products, content and experiences will seek to combine the imaginative power of LEGO bricks with Nike’s ‘Just Do It’ spirit to inspire all kids to play and get active. “At Nike, we believe in the power of sport to move the world forward, and that starts with kids. We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active”, said Cal Dowers, VP of Global Kids.

According to a recent study by the LEGO Group, one-third of the world’s children spend less than three hours a week playing. In addition, the World Health Organization reports that only one in five children gets the physical activity they need to thrive. What’s more, 59% of parents who took part in a separate LEGO survey said they were worried that their children didn’t have enough playtime or access to fun activities.

The partnership reflects, therefore, Nike and the LEGO Group’s shared commitment to putting creativity, fun, sport and imagination back into play, with the ultimate goal of engaging and empowering children worldwide.

“By combining the creativity of LEGO play with the energy and passion of sport we want to inspire new ways for kids to play and be creative”, commented Alero Akuya, VP of Brand Development at LEGO. “We are excited to partner with Nike on this journey and help reimagine how creative play and sport can unite. Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations”.

Image Credits: lego.com

United States Companies Nike Partnerships Sportswear