World Footwear


Sales increase for Asics North America

Aug 20, 2019 America
Sales increase for Asics North America
The second quarter of 2019 for Asics North America registered positive regional growth year-over-year and increased traffic to both online e-commerce and retail channels. This marks the second consecutive quarter of growth for Asics North America
In the US Asics witnessed increased traffic and year-over-year growth of 39.9% in e-commerce driven by strategic investment in paid search, email and affiliate channels. Overall, traffic was up by 15.2% and sales conversion increased by 26.4% over last year. The brand saw its strongest performance online with its performance footwear, including: Gel-Kayano, Gel-Nimbus, Gel-Cumulus and Gel-Ds Trainer models.

There was continued growth across key retail channels, citing 1.4% growth year-over-year in the US, driven by successful product launches and brand events during the quarter.

“Asics continues to make strategic investments in the region that encourage product discovery at the intersection of our customer’s passion for running – making it easier for them to find our products online, in store, or through a trusted partner”, commented Koichiro Kodama, Asics North America CEO, adding: “While shopping habits and trends continue to evolve, we know that our strongest investment is ultimately in the customer – the passionate runner and his or her needs in the long term.”

Asics’ Core Performance Sports category increased by 36.8% year-over-year in the US driven by tennis models like the Gel-Resolution, made popular by international tennis star and Asics sponsored athlete Novak Djokovic, as well as the Gel-Dedicate 5 model.

Across the countries included in the North America business, Asics Canada grew by 23.7% over last year in local currency. Mexico registered a 12.9% lift in local currency since last year.