News
Why shoe design is still critical
Though there are many ways footwear producers can add value to footwear, design still plays a key role in consumer decisions
How to get footwear consumers attention
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention
Social media and e-commerce are mandatory for SMEs
Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style
Footwear exports in Pakistan continue to decline
May was marked by declines in the country’s footwear exports, both in volume and value. Poor performance across all categories of products
Nike might start selling directly on Amazon
Nike might be on the verge of reaching a deal to sell directly on Amazon.com, according to a report from Goldman Sachs, hovering competition for brick-and-mortar sporting goods retailers
The first gaming shoes
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers
Footwear stores should focus on the customer's experience
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help
Farfetch to enter the Chinese market in force
The online luxury fashion retailer Farfetch has raised close to 400 million US dollars from a deal with one of China's biggest e-commerce companies. This partnership will create a premier platform for luxury e-retail across China
How Puma is transforming soccer
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
Portuguese industry wants to attract new talents
This is the goal of a campaign currently in course, developed by APICCAPS. The Portuguese Association says there is a clear aim of attracting young people for the companies making up the Footwear Industry
How Havaianas became a valuable and global brand
Havaianas, a Brazilian footwear company, can be an inspiration for many footwear entrepreneurs who are looking out for ideas and opportunities to be successful in their business
Footwear innovation: Light-up shoes
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers
Shoes that help refugees
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees
Selena Gomez stars in Coach campaign
The New-York based luxury house announced Selena Gomez as the face of the brand's Fall 2017 advertising campaign, presenting a series of images set in New York City
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
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