United States
Puma signs sponsorship deal with WMBA
After 20 years of absence from the basketball scene, Puma is back and ready to challenge the dominating brands in the field: Nike, adidas and Under Armour
Skechers profits down by 24%
Second quarter results for Earnings Per Share and Profits disappointed analysts. Profit in the period was down by 24%, whereas Sales continued to post positive growth
Ivanka Trump to shut down namesake brand
According to the first daughter, this decision will allow her to focus all her energies on her role of adviser to President Donald Trump. Ivanka Trump has started her namesake fashion brand in 2007
Nike Vaporfly 4%: boosting running economy
According to studies from both the New York Times and the journal Sports Medicine, Vaporflys do improve running times considerably, but questions are being raised: is this ethically acceptable?
Nike appoints new Chief Sustainability Officer
Sportswear group Nike has appointed Noel Kinder as its new Chief Sustainability Officer (CSO), effective from the 5th of September onwards
2026 World Cup: an open goal for adidas
The major competition for football national teams in 2026 will take place in North America and is likely to boost adidas’ sales closing the gap with Nike
LeBron James to boost sales in LA
LeBron James’ contract with the Los Angeles Lakers is expected to change the retail game in LA. Apparel sales are expected to increase, while the effect on footwear is uncertain, analysts comment
Reebok and CDFA partner to nurture new talents
The sportswear giant and the Council of Fashion Designers of America are combining efforts for the Fashion Future Graduate Showcase and New York Fashion Week: Men’s
Nike is working on customer engagement
The US-based sportswear giant is set to bring back in-store traffic through Nike Live, a new tech-driven concept store at the intersection of digital and physical retail
Caleres acquires majority stake in Blowfish Malibu
The St Louis-based company announced it has acquired a controlling interest in Blowfish Malibu, which has trailing 12-month revenue of approximately 27 million US dollars
Under Armour strengthens regional structure
US-based sports brand Under Armour has strengthened its global operations with the appointment of new regional Managing Directors
Rockport seeking approval of sale to Charlesbank
The company which filed for bankruptcy back in May, announced that, after completing a court-approved marketing process, it intends to complete the previously announced asset purchase agreement with CB Marathon Opco LLC, an affiliate of Charlesbank Capital Partners LLC
Mizuno and Fleet Feet reunited for Project Zero
For the second consecutive year, Mizuno will design a pair of shoes to be sold in Fleet Feet stores to raise funds for breast cancer research
Nike's recovery in the last quarter
Fourth quarter revenue increased by 13% totaling 9.8 billion US dollars, driven by strong double-digit revenue growth in international markets and Nike Direct globally and a return to growth in North America
Firms support bill to limit Trump’s tariffs
Senator Bob Corker introduces bill to impose congressional review on Trump’s tariffs. More than 270 US companies approve in open letter to the US Senate-
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