World Footwear

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Nike is selling Hurley to Bluestar Alliance

Nov 1, 2019 United States
Nike is selling Hurley to Bluestar Alliance
The Oregon-based sportswear giant has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC. Transaction is expected to be complete in December
"We appreciate how Bob and the Hurley team have built Hurley into the world's most innovative surf brand. As we drive increasingly more targeted investment and focused growth through Nike's Consumer Direct Offense, this change in ownership will allow sharper focus and intentional investment in Hurley's growth potential", commented Michael Spillane, President of Categories and Product, Nike, Inc.

“We have always admired the Hurley brand as it has maintained its leadership role and premium positioning in the surf world. This is a transformative acquisition for Bluestar as Hurley’s international footprint will enhance Bluestar’s reach around the world. We look forward to building upon the existing Hurley network and expanding to additional countries with the deep relationships that already exist within the Bluestar portfolio of brands. We see Hurley continuing to evolve into a 360-degree lifestyle brand, with action sports playing a key role”, concluded Joey Gabbay, CEO of Bluestar Alliance.

About Nike

Based near Beaverton, Oregon, Nike is a world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

About Bluestar Alliance, LLC

Bluestar Alliance, founded in 2006 by Joseph Gabbay and Ralph Gindi, owns, manages, and markets a portfolio of consumer brands including Bebe, Tahari, Kensie, Limited Too, Brookstone, Nanette Lepore, Catherine Malandrino, Joan Vass, English Laundry and others that span across many tiers of distribution. Bluestar Alliance specializes in licensing, branding and marketing consumer brand companies through extensive relationships with leading retailers, brand licensing manufacturers and a network of media and strategic partners. Since its inception, the company has acquired select brands with retail sales expected to exceed 3.0 billion US dollars in 2019.

Image credits: Dose Media on Unsplash

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