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GOAT expands its offer to apparel and accessories

Nov 5, 2019 United States
GOAT expands its offer to apparel and accessories
The marketplace specialised in sneakers is now adding new categories to offer luxury streetwear apparel and accessories from leading brands
Los Angeles-based GOAT announced it is adding apparel and accessories from the world's emerging, contemporary and luxury brands to its platform, expanding the categories of products beyond sneakers, in its drive to "provide the greatest style offering in the world". GOAT now offers luxury and streetwear apparel and accessories.

"GOAT has always served a community of individuals aspiring to be the greatest. When we first launched GOAT, we focused only on sneakers to ensure we provided the best experience for our customers. Paramount to that was our authentication, product depth and discovery journey. Without these pillars, we would not be able to offer the experience we believe is necessary for someone to find a style that embraces their uniqueness and self-expression", commented Eddy Lu, co-founder and CEO of GOAT Group.

In addition to its current resale model, the platform is now working directly with retailers and boutiques around the world to procure supply at retail price. The brands offered include contemporary labels such as Acne Studios and Maison Margiela, streetwear labels Off-White and Stussy, as well as luxury labels Gucci and Saint Laurent, among others. GOAT has added over 50 new brands to its product catalogue with additional coming before the end of the year.

"We're only in the infant stages of apparel on GOAT. We're starting with the primary market, but we have plans for resale expansion. We believe in this immense opportunity and are optimally positioned to work with the best brands to tell their stories from the past, present and future", concluded Daishin Sugano, Co-founder and Chief Product Officer of GOAT Group.

Apparel and accessories are only available on GOAT's iOS and Android apps, but will be coming soon to GOAT.com and its WeChat Mini Program in China.

About GOAT

The online platform was founded in 2015 particularly focused on the sneaker community and is now expanding to offer apparel and accessories from the world's leading contemporary, avant garde and luxury brands. GOAT has a portfolio of roughly 20 million members across 164 countries.

Image credits: www.complex.com

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