adidas
adidas expects improvement in US margins while China margins stabilise
The Germany-based sportswear giant expects its operating margin in China to shrink slightly in the long term, while its US margin should grow markedly in the near term. This is the belief of the new Chief Executive Officer Kasper Rorsted
adidas sets ambitious goal for North America
The Germany-based company wants to expand sales in North America by 47% until 2020
adidas raises targets
The Germany-based giant sportswear company has increased its target for sales and profit growth for the next four years, following an exceptional 2016
adidas opens largest store worldwide in NYC
The Germany-based sportswear giant opened a new flagship at the intersection of 5th Avenue and 46th Street. adidas NYC heralds a new era in how consumers experience creativity and sport in stores
adidas unveils new biodegradable footwear
The Germany-based sportswear giant continues its focus on sustainability and now has presented its Futurecraft Biofabric shoe, which will be biodegradable
adidas with strong performance
The Germany-based sportswear giant announced that currency-neutral sales increased by 17% in the third quarter of 2016
adidas presents the first product created in its Germany-based Speedfactory
The running model Future M.F.G was introduced by the brand as a combination of high-tech work with quality craftsmanship
adidas listed in Dow Jones Sustainability Indices
The ranking puts the company among the best-in-class sustainability performers in the world for the 17th consecutive year
adidas to open US-based factory
adidas announced it will open a new footwear production site in the Atlanta area in 2017. The new Speedfactory will allow adidas to “create product more quickly and closer to US consumers”
adidas intensifies activities in China with Wand Group partnership
The Germany-based sports giants deepened commercial ties and agreed to cooperate on developing IRONMAN, football and basketball in China and worldwide
Reebok & Kendrick Lamar team up again
Reebok Classic and American rapper renovated their partnership, this time adding a personal touch to the brand’s Classic Leather silhouette
Speedfactory will expand adidas production capabilities
The sportswear giant announced that the Germany-based Speedfactory facility will begin large-scale production in 2017
adidas & Under Armour reach settlement
The two sportswear giants have come to an agreement in a Patent Infringement Suit filed by the Germany-based company against the American brand and its subsidiary MapMyFitness-
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