World Footwear


adidas opens footwear lab in Japan

Oct 4, 2017 Innovation

The Germany-based brand has announced the opening of a new facility in Japan dedicated to development activities. It is the first center of this kind by adidas in the Asian country

With the aim to reinforce its global presence, adidas has reached another milestone while opening a new research and product development facility in Japan. Located in the city of Kobe, the adidas Footwear Lab is the brand’s first centre of its kind in the athletic shoe industry for that Asian country.

The new adidas development centre will have a team focusing on research and development activities. It will also act as a learning center for future shoe designers.

The adidas Footwear Lab in Japan was inaugurated today.