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adidas largest flagship store opens in Chicago

Oct 25, 2017 Germany
adidas largest flagship store opens in Chicago
The sportswear giant just opened its newest flagship in Chicago: the largest adidas Originals store in the world. A limited-edition EQT ADV SUPPORT Wicker Park shoe was created for the Chicago store
adidas Originals announced its adidas Originals Chicago as its newest and largest store worldwide. Located in the heart of Chicago’s Wicker Park neighborhood, the 4 966 square foot space is designed to "generate a localized, community-centric experience that pays homage to the pulse of the city’s streets".

“The adidas Originals flagship store in Chicago shows our ongoing commitment to exploring new and innovative ways to be part of the local community”, commented Pascha Naderi-Nejad, Senior Brand Director, adidas Originals, adding: “Now our largest adidas Originals store in the world, everything about it exemplifies how we partner with creators who have shared values and an ability to push the bounds of creativity. We’re continuously inspired by Chicago, and the store enables us to celebrate the pioneering culture and creativity the city has to offer. We are excited to be based in Wicker Park and look forward to building new relationships in the neighborhood.”

Inspired by the city and reinforcing adidas’ commitment to Chicago’s Wicker Park streetwear enthusiasts, the adidas Originals Chicago store features custom artwork and installations created by Chicago natives POSE and Tubsz, and Chicago-based non-profit organization iPaintMyMind will showcase work from a range of up-and-coming local artists on a continuous, rotational basis. A Community Wall will provide customers with an interactive way to share and learn about upcoming local events, shows and product releases.

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