World Footwear

Companies

adidas is number 2 in the US

Sep 22, 2017 United States
adidas is number 2 in the US
The Germany-based sportswear brand has now reached the second place in the sports footwear segment in the US, the largest importer of footwear in the world
"adidas has overtaken Jordan as the # 2 brand in US sport footwear," tweeted sports industry analyst with the NPD Group Matt Powell, adding: "This is an achievement I never thought I would see in my lifetime."

This follows recent gains in market share from competitor Nike in the US and China, the two main consumption markets for footwear, with a share of 10.8% and 18.3%, according to the latest edition of the World Footwear Yearbook (more information here).

Some market analysts claim that adidas strategy of celebrity endorsements is paying off, elevating the perception of the brand near consumers.

Related Events

  • Sep
    14
    Sep 14-Sep 16, 2025 | New York, United States

    Magic New York

  • Sep
    29
    Sep 29-Sep 30, 2025 | Indiana, United States

    The Indy Show

  • Oct
    4
    Oct 4-Oct 6, 2025 | Palm Beach, Florida, United States

    Palm Beach Trendz

  • Oct
    6
    Oct 6-Oct 8, 2025 | LA, United States

    LA Market Week

Related Organizations

  • FDRA - Footwear Distributors and Retailers of America

    FDRA - Footwear Distributors and Retailers of America

    United States
  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States
  • BSTA - Boston Shoe Travelers Association

    BSTA - Boston Shoe Travelers Association

    United States
  • ALCA - American Leather Chemists Association

    ALCA - American Leather Chemists Association

    United States