Campaign
Kamik celebrates its 125th anniversary
The Canadian footwear brand is celebrating 125 years of making “quality, timeless footwear” designed to provide comfort and protection in any weather, with the launch of several initiatives
Fly London uses Artificial Intelligence
The Portuguese footwear brand has used artificial intelligence (AI) to generate the images of its new Autumn/Winter 2023 collection, thus positioning itself once again at the forefront
Prada announces partnership with ZDHC
The Milan-based group announced as a “Signatory Friend” the launch of the partnership with ZDHC - Zero Discharge of Hazardous Chemicals, the global multi-stakeholder initiative
Portuguese footwear goes to school to prepare the generation of the future
The Portuguese Footwear, Components, Leather Goods Manufacturers' Association (APICCAPS) will carry out a three-years initiative in schools to attract a new generation of talent to the sector
Tod's pays tribute to craftsmanship
The luxury group collaborated with the British photographer Tim Walker to celebrate its own founding values, namely Italian craftsmanship and know-how
World Leather Day returns to celebrate the benefits of leather
Due to be held on the 26th of April 2023, the World Leather Day initiative aims once again to promote and encourage a greater understanding of the positive attributes of leather
TOWORKFOR unveils sustainability project
The Portuguese safety footwear brand made use of the International Day of Forests to unveil its new sustainability project – “TOWORKFOR THE PLANET” – as well as its new environmental goals
adidas launches new label
The company has announced the launch of its first new label in five decades, adidas Sportswear, "for everyday movements and occasions", which will be available from the 9th of February 2023
Marcelino Sambé stars in the new Portuguese Shoes campaign
The Portuguese ballet dancer Marcelino Sambé, who is part of the Royal Ballet School in London ensemble of artists, is the new ambassador of the Portuguese footwear industry
Decathlon changes name to 'Nolhtaced' in three Belgian cities
The sporting goods retailer has changed its name to Nohltaced (Decathlon written backwards) in Evere, Namur and Ghent, for one month, as part of its campaign to promote reverse selling
APICCAPS promotes leather footwear in foreign markets
The Portuguese Footwear, Components, Leather Goods Manufacturers' Association intends to demystify some preconceived ideas about leather while clarifying why leather footwear is a product of excellence
Portuguese footwear honours the national culture
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art
ToWorkFor expands business to the apparel sector
The Portuguese brand of safety footwear has launched a creative campaign that uses big international Hollywood names to promote its expansion into the apparel sector-
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Footwear Consumer 2030
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