Puma
Puma launches shopping app with virtual try-on feature in the UK
After a successful rollout in North America, the Germany-based company launched the new shopping app equipped with a virtual try-on feature in the UK
Puma appoints Arne Freundt as new CEO
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract
Puma reiterates full year outlook
On the back of yet another quarterly sales record, the German-based sportswear giant confirmed its outlook for 2022, despite signalling the continued volatility in the market
Puma releases sneaker infused with nitrogen foam
The German-based company has launched Extent, a sneaker inspired by the brand's archive of 2000s long-distance running shoes whose midsole features an innovative nitrogen-infused foam
Puma reports highest quarterly sales ever
Revenue of the sportswear giant exceeded 2 billion euros in the second quarter of 2022. Sales grew in all regions except in Greater China due to COVID-19-related lockdown measures
Puma with new Chair of Supervisory Board
The sporstwear giant has nominated Héloïse Temple-Boyer its new Chair of the Supervisory Board. She is taking over from Jean-François Palus
Puma reports sales growth of 20%
The German-based sports giant reported a strong first quarter in 2022. However, Puma decided not to raise its full year outlook due to the increased uncertainty in the world
Puma launches testing phase of Re:Suede experiment
The company has started distributing the 500 pairs of its experimental biodegradable model to participants in Germany to determine if it will endure everyday use and biodegrade properly
Fashion brands halt sales in Russia
Pressure has been mounting on the Fashion industry to cut off commercial trading with Russia in the aftermath of Russia’s invasion of Ukraine on the 24th of February
Puma announces full year sales jump
In 2021, the German sportswear giant’s revenue grew by 32% over 2020, reaching 6.81 billion euros, driven by the Americas region’s performance. Puma also reported achieving a record EBIT
Puma launches Minecraft collection
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
Sports footwear trend will grow by 50% in the next decade
The sports footwear business continues to thrive. By 2030, the global athletic footwear industry should generate 165.00 billion US dollars, which will reflect an increase of 50.4%, as compared to revenue of 109.70 billion US dollars in 2020
Puma discloses preliminary results for the year of 2021
The German-based sportswear giant is expecting currency-adjusted sales growth of approximately 14% in the fourth quarter, despite the negative impact of the COVID-19 pandemic
Puma increases production in Argentina
The sportswear giant in Argentina is to invest 4.2 million US dollars in its factory in La Rioja to increase its production capacity to 2.5 million pairs per year
Puma discloses pilot test for biodegradable sneakers
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry-
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