Puma
Sports footwear trend will grow by 50% in the next decade
The sports footwear business continues to thrive. By 2030, the global athletic footwear industry should generate 165.00 billion US dollars, which will reflect an increase of 50.4%, as compared to revenue of 109.70 billion US dollars in 2020
Puma discloses preliminary results for the year of 2021
The German-based sportswear giant is expecting currency-adjusted sales growth of approximately 14% in the fourth quarter, despite the negative impact of the COVID-19 pandemic
Puma increases production in Argentina
The sportswear giant in Argentina is to invest 4.2 million US dollars in its factory in La Rioja to increase its production capacity to 2.5 million pairs per year
Puma discloses pilot test for biodegradable sneakers
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry
Puma reports sales growth
The German-based sports giant announced sales increase of 20.4% in the third quarter of 2021, reaching 1.9 billion euros, despite the supply chain constraints
Richard Teyssier is Puma's new General Manager for Europe
Sports giant Puma has appointed Richard Teyssier as General Manager Europe, effective from the 1st of September 2021 onwards. In this role, Richard succeeds Arne Freundt, who was appointed as Puma’s Chief Commercial Officer in June
Puma sales reach 1.6 billion euros in Q2
The Germany-based sportswear giant has announced currency-adjusted sales in the second quarter of 2021 increasing by 96% to 1 589 million euros. This compares to 831 million euros in similar period in 2020
Puma: double-digit growth registered across all regions
Sports giant Puma has reported revenue of more than 1.5 billion euros for the first quarter of 2021, an increase of 25.8% compared to the same quarter last year. Double-digit growth registered across all regions
Puma with new members to the Board of Management
Germany-based sports company Puma has appointed Hubert Hinterseher as its new Chief Financial Officer and Arne Freundt as its new Chief Commercial Officer starting on the 1st of June
Joint campaign launched by Puma and Deichman
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha
Puma named European top employer for 2021
The Germany-based sportswear company has been named Top Employer Europe for the second time in a row. Puma says this award highlights the company's efforts to provide an attractive workplace for its employees
Puma’s sales and profitability rebound in the third quarter
The sales of the Germany-based sportswear giant rebounded in the third quarter of 2020 and increased by 13.3%. Notwithstanding, Puma remains cautious for the fourth quarter given the evolution of the COVID-19 pandemic
Nike leads list of world’s most marketed brands
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020
June Ambrose joining Puma as Creative Director
The global sports company announced a new partnership with Creative Director and Iconic Image Maker, June Ambrose. June will help Puma redefine what it means to be stylish in sport making use of her 25+ years of experience creating culture defining moments-
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