Puma
Puma launches first global campaign in 10 years
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world
Puma achieves full year sales growth despite a weak fourth quarter
Amid a “volatile environment”, Puma posted currency-adjusted sales growth of 6.6% year-on-year in 2023. Results would have been better had it not been for the devaluation of the Argentine peso in the last quarter, it added
Puma names new head of global brand strategy
The German-based company has named Julie Legrand as Senior Director of Global Brand Strategy. She has been tasked with the definition and execution of Puma’s strategy to increase brand awareness
Puma announces preliminary results for 2023
The sportswear company highlighted the impact of the devaluation of the Argentine peso on its results, with currency-adjusted sales growth of 6.6% in 2023, as compared to the prior year
Puma turns experimental sneakers into compost
At the end of its two-year Re:Suede project, Puma has shown that an experimental version of its classic Suede sneaker can be turned into compost under certain tailored industrial conditions
Puma reports third quarter results
The sportswear company reported a 6.0% currency adjusted growth in the third quarter of 2023, as compared to the same period of last year, and said it is on track to achieve its full year outlook
Puma marks the sixtieth anniversary of the Porsche 911
The German-based sportswear company has teamed up with Porsche to launch two exclusive limited-edition sneaker models that honour the legacy of the iconic Porsche 911
Puma names Javier Ortega General Manager for Europe
The German-based sportswear company has announced that Javier Ortega, who has been with Puma since 2009, will be its General Manager for Europe as of today
Puma's sales increase but net income declines
The sportswear company posted a sales growth of 11.1% on a currency-adjusted basis, but a net income decline of 34.7% in the second quarter of 2023, as compared to the same period of last year
Puma commits to sourcing leather from deforestation-free supply chains by 2030
The Germany-based company has signed the Deforestation-Free Call to Action for Leather, thereby committing to source bovine leather from deforestation-free supply chains by 2030 or earlier
Puma names new General Manager in China
The Germany-based sportswear company has named Shirley Li as General Manager in China, as part of its strategy to strengthen its business in China, one of the company's key markets
Puma reorganizes its global marketing organization
This major reorganization of Puma’s global marketing organization includes the relocation of the Brand Management and Marketing Operations from Boston to the Germany's headquarters
Puma appoints new Managing Director for the Indian business
The German-based sportswear company appointed Karthik Balagopalan to the role of Managing Director of Puma India, one of its fastest-growing markets, effective on the 1st of August
Puma reports solid performance
The German-based sportswear company posted double-digit growth of 14.4% in the first quarter of 2023, year-over-year, with a noteworthy performance of its direct-to-consumer channel
Puma hits record full year sales
The company achieved record annual sales and EBIT in 2022. Still, it warned on the challenges ahead due to “a high degree of geopolitical, macroeconomic and commercial uncertainty”-
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