The Italian-based luxury group has announced that it plans to hire more than 400 people by the end of 2023 to increase its production capacity and craftsmanship expertise in Italy
Dropping on the 5th of January with a corresponding gifted NFT, the launch follows a successful 2022 campaign in which Prada joined the Web3 community and reached new audiences
The Italian-based luxury group has announced that Gianfranco D'Attis will become the Chief Executive Officer of the Prada brand from the 2nd of January 2023
The luxury group announced that the former CEO of Luxottica and LVMH's hospitality unit, Andrea Guerra, will be proposed as CEO at the next board meeting on the 26th of January 2023
The Italian-based luxury group has announced the acquisition of a 43.65% stake in the Tuscan tannery Superior, which specializes in calfskin processing, for an undisclosed amount
The Italian-based luxury group posted a net sales of increase of 22% in the first semester, as compared to the same period of the prior year, and is on track to meet midterm targets
The Italian luxury brand appointed Roberto Massardi as chief business development officer in May. Mr. Massardi will be responsible for the strategic development of the group
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
In a preliminary update, the luxury group has announced that sales bounced back above pre-pandemic levels. Revenue for the full year of 2021 reached 3.36 billion euros
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
The luxury group has reported progressive improvement in retail sales fuelled by growth in local consumption in the second half of 2020 (all geographies). December Retail trend were above 2019 level, despite a second wave of lockdown, particularly in Europe. Prada also noted a sharp acceleration in online sales
Total net sales for the twelve months ended on the 31st of December 2020 totaled 2.39 billion euros, down by 23.6% at constant exchange rates (down by 24.9% at current exchange rates) compared with approximately 3.18 billion euros in 2019