The first half of the year was impacted by tough trading conditions, especially in the first quarter but an improvement has been seen in the following months
According to Bloomberg Prada has failed to meet its own earnings forecasts in 11 of the past 12 quarters. This was aggravated by profit margin shrinking from 27% in 2012 to 14% last year
The Italy-based group announced the first half results, market by 4.2% revenue growth at current exchange rates. The first semester was marked by difficulties felt in the Asia Pacific markets