Sportswear
Under Armour appoints former adidas veteran as Vice President of Brand Strategy
The Baltimore-based company has appointed Eric Liedtke as Executive Vice President of Brand Strategy, following the acquisition of UNLESS Collective, a zero-plastic regenerative fashion brand he founded
Puma reduces full year EBIT guidance
The German-based company has reported a solid second quarter performance, but has decided to lower its full year EBIT guidance in light of the challenging macroeconomic environment
adidas confirms strong momentum
The German-based sportswear company has reported a robust performance in the second quarter, led by the footwear segment. As a result, it has again raised its full year outlook
Columbia Sportswear posts soft second quarter
While focusing on strategies to reignite long-term profitable growth, the US-based company posted another quarterly decline in sales amid continued challenging conditions in its home market
Diadora appoints new USA Chief Marketing Officer
The Italian-based sporting goods manufacturer has appointed Ryan Eckel, former brand president of running brand Tracksmith, as its next USA Chief Marketing Officer
Nike creates an immersive experience for the Olympic Games at Centre Pompidou
The US-based sportswear giant has teamed up with the Centre Pompidou, one of the historic landmarks of Paris, to celebrate the unending story of Nike Air innovation during the Olympic Games
Asics raises its profit estimates
The Japan-based sportswear company has raised its full-year operating profit guidance by 64% year-over-year on rising demand for its sneakers in the domestic market and abroad
Better-than-expected second quarter results for adidas
According to preliminary results for the second quarter of the year, the German-based sportswear company posted a better-than-expected quarter and raised its full-year guidance as a result
Decathlon launches new subsidiary to expand its presence around the world
The French-based sporting goods retailer has launched Decathlon Pulse, a fully-owned subsidiary focused on expanding its global presence and driving additional long-term growth
adidas poised to report the highest profit in three years
The sportswear company is expected to post strong sales and its highest profit margin in three years in the second quarter, according to analysts. The forecast comes amid recent struggles at rival Nike
Foot Locker relaunches FLX Rewards programme
As part of its Lace Up Plan, the US-based sportswear retailer has launched an enhanced FLX Rewards programme to transform the shopping experience for customers. A revamped mobile app will also follow
Nike announces fourth quarter and full year results
The US-based sportswear giant has announced modest results for the fourth quarter and the full year, as it seeks to position itself for profitable growth in the long term
Puma names new Vice President Direct-to-Consumer
The German-based sportswear company has named Erik Janshen as Vice President of the Direct-to-Consumer (DTC) business. He joins Puma from PVH Corp
Decathlon UK posts loss as it invests in transformation plan
The UK arm of the French-based retailer posted a 2 million British pounds (2.4m euros) loss in 2023, after investing 10 million British pounds (11.8m euros) in transformation initiatives
JD Sports announces full year results
The UK-based sportswear retailer has announced its unaudited results for the year 2024, highlighting a strong revenue performance despite a challenging macro environment-
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