World Footwear

Companies

Under Armour hires former Estée Lauder executive to lead its AI and analytics efforts

Mar 3, 2025 United States
Under Armour hires former Estée Lauder executive to lead its AI and analytics efforts
The sportswear company has appointed Liz Bacelar, the former executive director of global tech innovation at Estee Lauder, to lead its new artificial intelligence and advanced analytics division
In this role, Bacelar will be responsible for building a team of data scientists, engineers and AI specialists to integrate Gen AI deeper into Under Armour’s operations. According to ADWEEK, her mission is to usher in an era of generative AI for the company.

She most recently spent four years at Estée Lauder directing a research and insights team that provided analytics reports and briefings on industry trends, emerging technologies, and innovative digital experiences.

Her experience includes running global innovation competitions, including two AI ideathons with over 700 participants and an online division competition with over 200 startups. She also worked with Microsoft to set up an AI lab and led AI training for 500 employees across five divisions.

Bacelar will work alongside the company’s CEO Kevin Plank, CTO Danny Miles and VP of data management and analytics Patrick Duroseau.


Image Credits: adweek.com

Related Events

  • Jul
    15
    Jul 15-Jul 16, 2025 | St. Paul, Minnesota, United States

    Northwest Shoe Travelers Market

  • Jul
    15
    Jul 15-Jul 16, 2025 | New York, United States

    Première Vision New York

  • Jul
    16
    Jul 16-Jul 17, 2025 | Portland, United States

    Polymers in Footwear Portland

  • Jul
    22
    Jul 22-Jul 24, 2025 | San Diego; Las Vegas (summer edition), United States

    The IR Show

Related Organizations

  • SSIA - Shoe Service Institute of America

    SSIA - Shoe Service Institute of America

    United States
  • L&HCA - Leather & Hide Council of America

    L&HCA - Leather & Hide Council of America

    United States
  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States
  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States