Puma and singer, actress and fashion designer Rihanna announced a new multi-year partnership, kicking off in January 2015, with the Barbados-born personality becoming a global ambassador for the brand
The giant sportswear has revealed adidas Messi mirosar10, a new pair of boots to celebrate the childhood of Leo Messi and his upbringing in Rosario, Argentina
The Germany based brand has announced that by the end of summer a new APP for iPhone and Android phones will allow Instagram photos to be printed on their shoes
In 2013 Germany exported 185 million pairs of shoes, valued at 3 303 million euros, which represented an increase of 5.3% and 10.1%, respectively. The average price of German footwear grew 4.6% and now reaches 17.90 euros
Puma’s consolidated sales for 2013 declined by 3% currency adjusted to around 3 billion euros, and company’s gross profit margin decreased to 46.5%. For the fourth quarter, Puma consolidated sales at 698 million euros, a 4.7% currency adjusted decline.
In 2013, adidas generated net income of 787 million euros, a 49.3% growth from previous year, despite a 2.6% deterioration on net sales from 14.883 million euros in 2012 to 14.492 million euros in 2013.