World Footwear

Companies

adidas presents the first product created in its Germany-based Speedfactory

Oct 3, 2016 Germany

Futurecraft M.F.G.

The running model Future M.F.G was introduced by the brand as a combination of high-tech work with quality craftsmanship

adidas presented the first product created in its innovative Speedfactory plant in Ansbach, Germany: the adidas Futurecraft M.F.G. (made in Germany).

Designed to provide the best fit, the adidas Futurecraft M.F.G. represent the first performance footwear created at the Speedfactory, announcing a new era in the development of footwear, while providing “greater accuracy, unique design opportunities and high performance”.

According to adidas, the new model is at the crossroads between tradition and technology: “We create with soul and passion manufacture to design the look, feel and functionality of the future. If Futurecraft is our creative innovation platform, Speedfactory is our launch pad. Our laboratories are close to consumers, encouraging more sustainable, innovative, fast, reactive and custom manufacturing. We want to shake the industry, rethinking the processes that are used to give you what you want, as you are looking for. This first footwear will be part of adidas Running and represents an initial test of adidas to reach other categories in the future”.

Related Events

  • Oct
    14
    Oct 14-Oct 15, 2022 | Cologne, Germany

    Orthopädie Schuh Technik

  • Nov
    29
    Nov 29-Dec 1, 2022 | Online, Germany

    Polymers in Footwear Virtual Summit

  • Jan
    17
    Jan 17-Jan 19, 2023 | Berlin, Germany

    Premium

  • Mar
    2
    Mar 2-Mar 5, 2023 | Nuremberg, Germany

    IWA Outdoor Classics

Related Organizations

  • FILK - Research Institute of Leather and Plastic Sheeting

    FILK - Research Institute of Leather and Plastic Sheeting

    Germany
  • HDS/L - Federal Association of German Footwear and Leather Goods Industry

    HDS/L - Federal Association of German Footwear and Leather Goods Industry

    Germany
  • Leather Institute German Tanners' School Reutlingen

    Leather Institute German Tanners' School Reutlingen

    Germany
  • PFI Germany -  Test and Research Institute Pirmasens

    PFI Germany - Test and Research Institute Pirmasens

    Germany