adidas presented the first product created in its innovative Speedfactory plant in Ansbach, Germany: the adidas Futurecraft M.F.G. (made in Germany).

Designed to provide the best fit, the adidas Futurecraft M.F.G. represent the first performance footwear created at the Speedfactory, announcing a new era in the development of footwear, while providing “greater accuracy, unique design opportunities and high performance”.

According to adidas, the new model is at the crossroads between tradition and technology: “We create with soul and passion manufacture to design the look, feel and functionality of the future. If Futurecraft is our creative innovation platform, Speedfactory is our launch pad. Our laboratories are close to consumers, encouraging more sustainable, innovative, fast, reactive and custom manufacturing. We want to shake the industry, rethinking the processes that are used to give you what you want, as you are looking for. This first footwear will be part of adidas Running and represents an initial test of adidas to reach other categories in the future”.