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Another exit at Under Armour

Apr 22, 2024 United States
Another exit at Under Armour
Chief People and Administrative Officer Tchernavia Rocker will leave the company on the 1st of June 2024 “for personal reasons”, the Baltimore-based sportswear company said in an SEC filing
The departure marks another high-profile female exit at the company, which lost its highest-ranking female executive, CEO Stephanie Linnartz, in March after just over a year in the role. Linnartz was the company’s first female CEO and was replaced by Kevin Plank, the brand’s founder.

Rocker joined the company in 2019 as Chief People and Culture Officer, a then-new title created to emphasise Under Armour’s focus on its employees and their overall job satisfaction at a time of widespread controversy following reports of a years-long practice of employees paying for visits to strip clubs and women being invited to company events based on their attractiveness.

She was deeply involved in the design of the company’s diversity, equity and inclusion initiatives, transitioning to the role of Chief People and Administrative Officer in June 2020.

“Always with a focus on the heart of our business, Tchernavia has played a pivotal role in building, while fostering a culture of inclusion, diversity, and teammate development – efforts that contributed to Under Armour being recognized as one of the most trustworthy companies in America”, Plank said in a statement. She “will be missed, and we wish her all of our best”.


Image Credits: about.underarmour.com

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