Companies

On restructures commercial leadership with two executive appointments

Jul 14, 2026 Switzerland

To achieve its long-term, consumer-centric goals, sportswear company On is restructuring its global sales organisation by dividing its current commercial leadership team into two

Rebecca Cai, who is currently General Manager of APAC, has been promoted to the position of Chief Global Markets Officer, with effect from the 1^stof September 2026. Alice Delahunt will join on the 7^thof September 2026 as Chief Customer Officer.

“We are thrilled to announce these two exciting leadership appointments, which are a direct reflection of our dedication to keep placing our consumer at the center of everything we do”, said Scott Maguire, President & COO. “As we grow our business and deliver the ‘wow’ to our fans worldwide, this new leadership set-up will enable greater focus and alignment”.

Cai will oversee On’s operations in the APAC, EMEA and Americas regions, as well as its global commercial teams. She will begin the transition on the 1st of September, continuing to lead the APAC region until a successor is appointed. Having joined the company six years ago, Cai has led a six-fold increase in the APAC business during her tenure as regional general manager.

Alice Delahunt will instead lead the company’s direct-to-consumer business, including its digital and retail channels, as well as its customer loyalty programme. She has held senior leadership roles at Ralph Lauren and Burberry, served on Zalando’s board, and founded the digital fashion platform SYKY.

Source and Image Credits: press.on-running.com

Switzerland Companies Management On Sportswear