adidas
adidas to merge Canadian and US operations
The German-based sportswear company has confirmed the news by Retailer Insider that it plans to merge both businesses as part of a major organizational change to boost efficiencies
adidas opens first-ever Terrex store in Canada
The company has opened its first Canadian Terrex store in the outdoor hub of Vancouver, Kitsilano, offering access to the full line of its outdoor-specific brand's high-end outdoor gear
Yeezy's partnership termination might impact adidas full year earnings
The German-based giant reduced again its yearly outlook due to the termination of the Yeezy partnership last month over hate speech by its creator, Kanye West, who now goes by Ye
Gulden officially appointed adidas new CEO
The German-based company appointed the ex-Chief of Puma, Bjørn Gulden, to the role of Chief Executive Officer, effective from the 1st of January 2023
Puma appoints Arne Freundt as new CEO
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract
adidas terminates Yeezy partnership
Under growing pressure to cut ties with the Yeezy founder, Ye, due to a series of antisemitic statements, the sportswear giant has terminated the Yeezy partnership
adidas lowers again full year outlook
The company, which announced preliminary results for the third quarter, cut once again its 2022 guidance in light of a drop in Greater China traffic and inventory build-up in Western markets
adidas CEO to unexpectedly step down in 2023
The German-based sportswear giant announced that CEO Kasper Rorsted will step down next year, before his contract is due to run out, and that it is already searching for a successor
adidas sales increase
The sportswear company reported a small revenue increase in the second quarter of 2022, driven by the strong momentum in Western markets, whereas it continues to struggle in Greater China
Foot Locker and adidas sign enhanced partnership
Built around product innovation, elevated experiences and deeper consumer connectivity, the partnership establishes Foot Locker as the lead partner for adidas in the basketball category
adidas lowers expectations for 2022
After a revenue decline of 35% in Greater China thanks to a challenging market environment and COVID-19 lockdowns, the company reduced its outlook for 2022 to the lower end of the range
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
adidas adopts traceability solution for material compliance
The company is among the first ones to adopt the Stockholm-based company TrusTrace Certified Material compliance solution, which enables near real-time traceability at the material level
adidas reports strong growth
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets
adidas names Chief Creative Officer
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April-
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