Companies

Hector Muelas named Chief Brand Creative Officer at Louis Vuitton

Oct 29, 2026 France

Former Tiffany & Co. Chief Brand and Creative Officer, Hector Muelas, will take on a newly created role at Louis Vuitton. He will oversee the house’s image across campaigns, content, and creative communications

Hector Muelas is set to take on the role of Louis Vuitton’s Chief Brand Creative Officer on the 1^st of November 2026, a position which has been created specifically for him. He has served as Global Brand and Creative Director at Tiffany & Co. since August 2023, where he has been credited with playing a key role in redefining the visual identity and cultural resonance of the high jewellery brand.

He will, therefore, remain within the LVMH group, which owns both houses, reporting directly to Damien Bertrand, deputy CEO of Louis Vuitton. “As head of creative execution and content, [Muelas] will oversee all the brand’s campaigns,” Bertrand explained in an internal memo. Muelas’s team will also encompass the art buying division, led by Magena Chansarel, and the content factory, headed by Carole Fuchs”.

“In close collaboration with our business units, regions, and creative talents, Hector will further elevate our brand desirability, ensuring the house continues to set the benchmark in cultural resonance, creative boldness, and emotional connection with our clients worldwide”, Bertrand added.

Muelas first joined LVMH in 2015 as Rimowa’s global vice-president of content, later becoming Chief Brand Officer and leading the luggage brand’s relaunch and international repositioning. He has more than 20 years’ experience in culture, storytelling and brand building, and has held key roles at Apple, Vice Media, Canal+, Creative Artists Agency in Los Angeles, and Wieden+Kennedy in Amsterdam.

Image Credits: uk.fashionnetwork.com

France Brands Companies LVMH Management