In June, Sunflower will present a special event at Pitti Uomo through a partnership with Copenhagen Fashion Week, introducing the Copenhagen-based brand to a broader international audience
At the last edition of the men’s fashion fair held in Florence, foreign buyers increased by 6.5% compared to twelve months ago and in line with the June edition, while Italian buyers remained stable
The first data on the final turnout at the men’s fashion fair in Florence indicates a slight increase in the number of foreign buyers, but a decrease in the number of Italian ones
The Florence trade show focused on men's fashion proposals closed with positive turnout figures. Out of the 11 900 buyers who attended Pitti, 43% were foreign, with a strong return of Asia
Following the decision of the Italian government to authorize international events and fashion shows in physical format, the Italian fashion authorities confirmed their upcoming editions. London, Milan and Paris fashion weeks return in June, as does the physical edition of Pitti Uomo
According to what is being reported by fashionnetwork.com, the second all-digital edition of the famous menswear fair reported a substantial increase in online traffic. As a result, organizers are considering holding a physical edition in July
Uomo, Bimbo and Filati to take place at the same dates in Florence. The Pitti events are now on the agenda to take place between the 21st and the 23rd February 2021
After cancelling all physical events throughout 2020 given the COVID-19 pandemic, Pitti Immagine announced the next edition will return to physical format
All Pitti Immagine events, including menswear trade show Pitti Uomo, had already been rescheduled from June to early September. Now they are moved to 2021 and all energies will be concentrated on the Pitti Connect digital platform