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Richard Teyssier is Puma's new General Manager for Europe

Jul 23, 2021 Germany
Richard Teyssier is Puma's new General Manager for Europe
Sports giant Puma has appointed Richard Teyssier as General Manager Europe, effective from the 1st of September 2021 onwards. In this role, Richard succeeds Arne Freundt, who was appointed as Puma’s Chief Commercial Officer in June

Richard Teyssier will oversee the areas Central Europe, France, UK & Ireland, Southern Europe, Nordics and Retail Europe, while reporting into Arne Freundt, the company's Chief Commercial Officer.

The new General Manager for Europe will be based at the company’s headquarters in Herzogenaurach, Germany.

Prior to this new role, Richard had been General Manager for Puma France since 2010 before joining from Mars Company.

Christophe Cance will succeed Richard as Area General Manager for Puma France. He has held different sales functions since he joined the sportswear giant in 2008. Prior to this, he worked at adidas and New Balance. Christophe will be based in Strasbourg and report into Richard.



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