Companies

Allbirds completes two international distributor deals

Mar 12, 2024 United States

The sustainable footwear brand has signed two distribution agreements covering Australasia and Japan. Moving from direct sales to a distributor model is part of its strategic transformation plan

Goldwin Inc. will become the exclusive distributor of Allbirds in Japan from the 1^stof June, while Compendium Group has been selected as the brand’s first appointed Australasian distributor from the 1^st of July, focusing on further building brand awareness across Australia, New Zealand and the Pacific Islands.

“We are proud to partner with illustrious distributors in two important regions for Allbirds. Goldwin is a world-class distributor and we look forward to benefiting from their regional knowledge and expertise as we build brand awareness in Japan. Australasia, including our spiritual home of New Zealand, is a significant market for our brand, and we couldn’t ask for a better partner than Compendium to lead our efforts in this region”, commented Annie Mitchell, Chief Financial Officer of Allbirds.

The completion of these agreements is part of Allbirds’ previously announced Strategic Transformation Plan, which includes a transition from a direct go-to-market model to a third-party distribution model. In 2023, the company transitioned to new partners in Canada and South Korea and continues to explore distribution opportunities in other international regions.

Image Credits: edition.cnn.com

United States Allbirds Companies Footwear Partnerships Shoes Strategy