World Footwear


New leadership appointments announced at Allbirds

Jan 25, 2024 United States
New leadership appointments announced at Allbirds
The US-based sustainable footwear brand has promoted Kelly Olmstead, formerly SVP of Brand & Marketing, to Chief Marketing Officer, and appointed Adrian Nyman to the newly created role of Chief Design Officer
“We are thrilled to be further strengthening our team with highly accomplished leaders, particularly during this transformational time for Allbirds. Their deep industry expertise, operational capabilities, and creativity will add tremendous value as we continue to focus on reigniting product and brand in 2024 and beyond. As we bring new innovation to the market, their respective backgrounds will further our ability to drive brand momentum through product and marketing, and energize consumers”, commented Joey Zwillinger, Allbirds’ CEO.

Kelly Olmstead brings more than 25 years of experience in marketing strategy, digital marketing, brand communications, public relations and social media in the sporting goods, footwear and apparel industries to her new role. Before joining Allbirds in 2023, she was Chief Marketing Officer at Hanna Andersson and, previously, spent two decades at adidas.

Adrian Nyman, who most recently served as Chief Brand Officer for electric vehicle innovator ARRIVAL, “where he leveraged his personal passion for sustainable products”, also brings more than 20 years of experience in footwear and apparel. He spent 13 years at Nike, where he held positions of increasing responsibility.

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