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adidas to release existing YEEZY products this May

May 24, 2023 Germany
adidas to release existing YEEZY products this May
The giant sportswear announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release at the end of May 2023
The now-announced release will mark the first time that products have been available to consumers since adidas terminated the YEEZY partnership in October 2022. The range of products will include existing designs and designs initiated in 2022 for sale in 2023. A range of existing designs will be available exclusively through adidas.com/yeezy and the adidas CONFIRMED app.

Since terminating the YEEZY partnership in October, adidas has been exploring multiple scenarios for the potential use of the existing YEEZY inventory. The process involved seeking feedback and listening to a diverse group of employees, organizations, communities, and consumers for how to responsibly manage the existing product. The company went ahead with already committed production orders after the partnership was terminated with an aim to “help protect its supply chain partners”.

adidas CEO Bjørn Gulden commented: “After careful consideration, we have decided to begin releasing some of the remaining adidas YEEZY products. Selling and donating was the preferred option among all organizations and stakeholders we spoke to. We believe this is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”

A significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism. These include but are not limited to the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change, run by Philonise Floyd, brother of George Floyd.

Organizations interested in proposing projects aimed at combating discrimination and hate through sports can register their interest to changinglivesthroughsport@adidas.com.

Image credits: www.csegan.tk

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