Nike GO FlyEase: the hands-free shoe

The starting point of Nike's new shoe was the question: If I could design a hands-free shoe, how would I do it? So, the design team started to think how we actually take your shoes without using your hands. You do it by taking one foot, putting it behind the heel of the other foot and then pushing that foot out. And to get in, you slide your toes in it, then you jam your foot and the rest of your weight and you crash the heel counter. And then "we started to think we should design for that behaviour"